TikTok found that 88% of users reported sound is essential to their viewing experience, and that campaigns with sound were more than twice as effective as those without.īut getting licensed music or creating new music for your videos can be expensive. And what is a video without sound? Like a burger without fries, it just feels incomplete. Video is more important than ever, with TikTok poised to become the most important platform for social media marketing in 2022. The other license types ( CC-BY-NC, CC-BY-NC-SA, and CC-BY-NC-ND) are only for noncommercial use, which means they’re out-of-bounds for brands. However, you can’t modify the material in any way. CC-BY-ND: This license requires you to give attribution to the creator.Also, if you remix or modify the track in any way, you also need to make it available under the same license type. CC-BY-SA: This license also requires you to give attribution to the creator.However, you must give credit to the creator, and provide a link to the original license (for instance, by adding that information to your video caption). CC-BY : This license also allows you to use the music however you like, on any platform and in any medium.

There are also six types of creative commons licenses, three of which permit commercial use with attribution. This means you can remix or modify the track, use it on any platform, and share it without attribution. Most likely, you’ll want to look for materials that are in the public domain, which will be labeled as CC0, which is fully in the public domain. If you don’t, you may be forced to take the video down or even face legal repercussions for copyright violation. However, the key is following the license. As long as you follow the terms of the license, you can use the work for free. There are different types of Creative Commons licenses, which dictate how the work can be used. More than two billion creative works, including videos, photos, music, and more, are licensed by Creative Commons.

Let’s start with a definition: Creative Commons is a company that issues special licenses to the public, allowing them to use creative materials (like music) at no cost. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

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